I had a very interesting conversation with Rob Newlan, Facebook’s Head of Global Creative Solutions for Europe, Middle East and Africa. His focus is to help brands to craft their stories on Facebook, by leveraging the power of social technology but most importantly human behaviours; delivering impactful creative ideas that both drive business results and add real value to users daily lives. Continue reading
Everyone is online now – logged in, LinkedIn, tweeting and posting and blogging a steady stream of content. Technology has made it possible to network across a multitude of digital platforms spread out across the globe. The competition for a share of the dwindling public attention span is fierce. Today’s audience is more informed and more distracted – but also more accessible – than ever before. Visionary organizations recognize the power of this unprecedented access and are transforming themselves from traditional companies to social businesses. Continue reading
Storytelling is an ancient form of communication. Older than the written word, it has been a form of human expression for as long we can trace our own history. Marketing has long employed the use of stories such as customer testimonials and employee spotlights to make products and services more attractive to consumers. Continue reading
I just received information from my speaker – Justin De Graaf that he had looked into the matter and found that indeed the “Social Media Guard” was made by Memac Ogilvy in Dubai. Which means that Creativity Online was wrong in their assumtion that this was not an official Ad by the Coca-Cola company.
So even though my efforts to look into the matter and be sure that I posted something with as correct information as possible, referring to a reliable source such as Creativity Online backfired.
My apologies to Memac Ogilvy – you guys did an outstanding job, and I stand corrected.
I love the thought and story behind the ad – which I recently experienced myself as I was disconnected from the online world for a longer period, to focus on writing my book. It was a very challenging experience, but it was truly worth it as I could get the job done in a highly concentrated period of time.
The video points out something that I think many can relate to, but I guess many experience to be in a cognitive dissonance when it comes to the topic.
I for one are more aware now of how and when I access my phone, and make sure I am as present as my surroundings would and should appreciate.
What are your thoughts?
…But We Wish It Would Make it Anyway!”
Today I came across this video in my feed – apparently a movie from Coca-Cola had been posted, titled “Coca-Cola Social Media Guard”.
As I am having a speaker from the Coca-Cola Company, Justin De Graaf at my next rethink conf // 06 event in Oslo – I got curious and thought about sharing this immediately in all my social channels and link to my speaker – to spread good content. Continue reading