It’s Safe To Say That Influencer Marketing Is Here to Stay
Influencer marketing focuses on using key people to drive your brand's message to the broader market.
Rather than marketing directly to a large group of consumers, you instead hire influencers to get out the word for you.
Who Are The Four Types Of Influencers?
1. The Influential Educator – The “teacher” who has a vast knowledge of a specific topic and is willing to share it with your audience.
Sarah Lacy is known to be unfiltered, unafraid, and fiercely unapologetic. She is one of tech’s most influential writers.
2. The Influential Coach – Coaches are helpful, positive and focus on continual engagement.
Jay Baer regularly dives into LinkedIn discussions and blog posts. People admire his remarkable ability to connect with people about marketing and customer service.
3. The Influential Entertainer – Entertainers are the hardest type of influencer to secure because of the price. It can pay off as entertainers have great influence over their fans.
You might have noticed that DJ Khaled is all over Snapchat.
4. The Influential Charismatic – They tap into the emotional side of the audience by sharing heart-warming stories, and inspirational messages.
Mari Smith is an expert at using her charisma and warm demeanor to connect with people.
Once you hire an influencer, it’s important to keep them happy and engaged. They need to be an integral part of your brand, product, and service.
Here are a few key ways to build this relationship:
- Give influencers enough creative freedom, while also ensuring the messaging reflects the brand correctly.
- Be nice back. The influencer will be providing value to you, but you need to give them value in return. Share their content with your online community, follow their social media channels, and comment on their posts.
- Ask what they think. Stay on top of what your Influencers are saying about your products. Ask them what they think can be improved. An engaging in ongoing dialogue will help to build a trusting relationship.
Hiring an influencer is becoming a must in today’s marketplace. Brands are flocking to influencers to help them sell their products and services. Both B2C and B2B marketers need to get on board, as influencer marketing isn’t going anywhere soon.
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